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In This Issue
+ How-To: Create an Interactive Experience—Digital Marketing Trends
+ PRO Take 10: Three Ways to Crush Your Biggest Competitor
+ Survey Says: Facebook Ad CPCs Up 22% in 2Q11
+ Quick Take: Four Ways to Make Branded Content Shareable
+ My View: Keep Your Eye on These Three Consumer Trends
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Advertisement  Breaking up is hard to do.
Meet Jane. Jane works in marketing and struggles with misplaced files, miscommunication with her team and clients, and slow approvals. She's ready to call it quits until John saves the day with an online collaboration solution from Central Desktop. Watch the drama unfold.
How-To Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketing
By Len Shneyder
Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ecosphere. Read More
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PRO Take 10: Three Ways to Block and Crush Your Biggest Competitor
In just 10 minutes, Stephen Denny—author of "Killing Giants: 10 Strategies to Topple the Goliath in Your Industry"—arms you with three rules for winning business battles. You'll learn why it's important to be indispensable, how to block your biggest competitor, and more. Read More
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Advertisement  Fifty-nine percent of back to school apparel emails are sent in August...
But, many students wait for school to start in September before actually buying. Are you sending your back-to-school emails at the wrong time?
Learn the A,B,C’s of back-to-school email marketing trends today!
Survey Says
Facebook Ad CPCs Up 22% in 2Q11
Ad rates on the nation's most popular social network are climbing: Median cost-per-clicks (CPCs) on Facebook grew 22% in the second quarter of 2011 over the previous quarter. Read More
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Quick Take
Four Ways to Make Branded Content Shareable
A strong search strategy requires shareable content. But how do you get people to share branded content that is often viewed as advertising? Here are four criteria your content must meet to qualify as shareable. Read More
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My View Keep Your Eye on These Three Consumer Trends
By Cynthia Fedor
Advances in social technologies have made the voice of the consumer more dominant. Consumers want control over how, when, and where brands engage with them. This shift will be the most important trend to affect the market. Read More
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@LisaPetrilli Retail or Referral Thinking? https:////twrt.me/1wb0f via @swoodruff
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Forum Today's Question
By ogi.christopher1 7/16/2011 at 8:07 PM
I am creating a social website related to marketing. I'll be conducting a survey to determine the site's direction. How can I boost the survey response rate? Go To Question
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July 14-29
 MarketingProfs University LIVE—Websites That Work
July 20
 FREE Seminar—Content Rules: Create Content that Ignites Your Business sponsored by Citrix
July 21
 PRO Seminar—Eight Critical SEO Metrics with Stephan Spencer
July 26
 FREE Seminar—Growing Your Global Fan Base on Facebook sponsored by Vitrue
July 28
 PRO Seminar—Strengthen Customer Experience on Social Media Platforms with Linda Ireland
Aug 12
 Digital Marketing World—Content free online conference
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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