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Take 10: 3 Ways to Block and Crush Your Biggest Competitor

Stephen Denny
Fri., Jul. 15, 2011, 11am ET (8am PT)
10 minutes

When David toppled Goliath, he didn't just use a slingshot and a stone. He had strategy, chutzpah, and a definite goal in mind. The result was victory—and the ultimate example of a little guy winning big. So, if your business is small and struggling (or just young and scrappy), take heart: There's always a way to beat the big guys!

In this Take 10, strategy and marketing consultant, Stephen Denny—author of "Killing Giants: 10 Strategies to Topple the Goliath in Your Industry"—arms you with three rules for winning business battles. He also gives you war stories of other Davids so you can see what they did, how they did it, and what the results were. To top it all off, he guides you through the vital questions you'll need to answer when forming your battle plan.


Stephen Denny is a competitive strategy and marketing consultant, and the author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Channeling more than 20 years of senior executive experience managing marketing for such companies as Sony and Onstar, he now helps brands in technology, consumer products, clean energy, and service industries define their competitive positioning, communication strategies, and implementation plans. In addition, Stephen is a frequent speaker at corporate events, industry conferences, and graduate business schools on topics relating to competitive strategy and marketing.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • The 3 rules for toppling Goliath
  • Why it's important to be indispensable
  • How 3 smaller companies toppled Goliath
  • Questions to ask yourself when trying to win business away from industry giants
  • How to win the hearts and minds of your clients

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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