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In This Issue
+ How-To: What's New With the New Rules of Marketing and PR
+ Survey Says: How Much Bloggers Charge to Publish Sponsored Content
+ PRO Take 10: How to Create Mobile-Friendly Content
+ Infographic: B2B Buyers: Traits by Generation
+ Video: It's Mobile's Turn [Video Infographic]
+ My View: The Five Pillars of Radical Personalization
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How-To What's New With the New Rules of Marketing and PR?
By Ann Handley
If there's a bible for the new world of media, it's David Meerman Scott's The New Rules of Marketing and PR. A revised edition (the fourth!) is now out, so David and I sat down to talk about what's new in new marketing. Read More
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Video It's Mobile's Turn [Video Infographic]
By Chris Boyles
Nearly all chief technology officers (CTOs) say mobile is a priority and they will be dedicating resources to it, according to the data highlighted in this video infographic. Read More
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PRO Take 10: How to Create Mobile-Friendly Content
It's time to take a step back and think about whether your content is resonating with mobile viewers. In just 10 minutes, you'll get tactical tips on how to make your content mobile-friendly and easily digestible for your customers. Read More
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Survey Says
How Much Bloggers Charge to Publish Sponsored Content
By Ayaz Nanji
Two-thirds of bloggers say paid sponsored/branded content is their most profitable revenue source, a recent study found. And although 90% of bloggers say they use an advertising network, only 17% say it is their biggest revenue source. Read More
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Quick Take
B2B Buyers: Traits by Generation [Infographic]
By Verónica Maria Jarski
To help suppliers understand the trends in B2B buying, Acquity Group took stats from its recent B2B procurement study and created the following infographic about B2B buyers by generation. Read More
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My View Understanding the Five Pillars of Radical Personalization
By Karl Wirth
Radical personalization takes all the data and knowledge your business has about your customers and uses that data to make highly personalized pitches and to display the most relevant content. Read More
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