The infographic breaks down buyers by generation:
Up-and-coming buyers. Mary the Millennial (age 18-35) is most likely to research online (and do so for a long time) as well as to shop for business goods online. Some 89% of Millennials make corporate purchases (131% more likely than those older than 35). And 58% of them have researched or purchased corporate goods on their tablets or mobile devices. Mary the Millennial is most likely to make corporate purchases via Amazon Supply.
Established buyers. Some 68% of the Gerry the Gen X-er group (age 36-45) purchase business goods online; and 63% research or purchase items using a tablet or mobile device. A total of 34% have researched on a B2B supplier website but ended up purchasing from a less expensive supplier.
Seasoned execs. Jane the Boomer (age 46-60 (and older)) is less likely to research or purchase products online than the previous generations. Only 45% of buyers age 46-60 buy business goods online (29% of those older than 60 do). For research, just 24% buyers ages 46-60 use a tablet or mobile device, and 23% of buyers older than 60 do.
For more details about those generation groups and trends across the board, check out the following infographic.
Continue reading "B2B Buyers: Traits by Generation [Infographic]" ... Read the full article
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