The infographic breaks down buyers by generation:
Up-and-coming buyers. Mary the Millennial (age 18-35) is most likely to research online (and do so for a long time) as well as to shop for business goods online. Some 89% of Millennials make corporate purchases (131% more likely than those older than 35). And 58% of them have researched or purchased corporate goods on their tablets or mobile devices. Mary the Millennial is most likely to make corporate purchases via Amazon Supply.
Established buyers. Some 68% of the Gerry the Gen X-er group (age 36-45) purchase business goods online; and 63% research or purchase items using a tablet or mobile device. A total of 34% have researched on a B2B supplier website but ended up purchasing from a less expensive supplier.
Seasoned execs. Jane the Boomer (age 46-60 (and older)) is less likely to research or purchase products online than the previous generations. Only 45% of buyers age 46-60 buy business goods online (29% of those older than 60 do). For research, just 24% buyers ages 46-60 use a tablet or mobile device, and 23% of buyers older than 60 do.
For more details about those generation groups and trends across the board, check out the following infographic.
Continue reading "B2B Buyers: Traits by Generation [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
- This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]
- How IT Buyers' Researching Behaviors Changed in 2020
- Nine Stats Marketers Should Know About the Big Game [Infographic]