Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing.

Moreover, though 90% of bloggers say they use an advertising network, only 17% say it is their biggest revenue source.

Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content. Fees range from $25 to $500 for most brand marketing activities, including reviews, giveaways, online events, posting sponsored content, and blogging on a brand's behalf.

The Blogosphere Study surveyed 120 bloggers in various verticals, including DIY, fashion, parenting, travel, entertainment, and lifestyle. Below, additional key findings.

Blog Size

  • Blogs are small; most blogs receive less than 25,000 monthly unique visitors (UVs).
  • 61% of blogs have less than 25,000 monthly UVs. Generally, the longer a blog has been active, the larger its audience is.
  • Not surprisingly, the larger the blog is, the more it charges to publish sponsored/branded content.

Why They Blog

  • Only 26.9% of bloggers surveyed said their primary motivation was to generate revenue. 
  • Blogging as a hobby (28.6%) was the most popular response. Sharing experiences (22.7%) and sharing expertise (15.1%) were also key motivators. 

Revenue Sources

  • Most bloggers are not primarily motivated by money, but 86% do generate revenue from blogging.
  • The top three ways that bloggers generate revenue are paid sponsored/branded content (92%), advertising networks (90%), and blog sponsorships (68%).

About the research: The report was based on an online survey conducted by email from May 6 to 19, 2013. The 120 respondents were from a variety verticals, including DIY, fashion, parenting, travel, entertainment, and lifestyle.

Sign up for free to read the full article. Continue reading "How Much Bloggers Charge to Publish Sponsored Content" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner