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MarketingProfs
Jul 20, 2016 Vol. 15, No. 140
In this issue
1. How-To: How to Capitalize on Customer Feedback: Three Loyalty-Boosting Steps
2. Podcast: The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read
3.  PRO  How-To Guide: Four Requisites for Agile Marketing Success
4. My View: Why Video Marketing's Popularity Is Great News for Writers
5. Survey Says: CMOs on Which Emerging Technology Will Transform Customer Experience
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Advertisement  Join us on July 26 for Video Content Is King: 23 Secrets for an Effective Video Strategy to learn learn why you want video in your content programs, which videos you need, and how to get started today. Register today.
 
How-To
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How to Capitalize on Customer Feedback: Three Loyalty-Boosting Steps
By Emily Carrion
By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service. Read More
Podcast
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The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through endorsements, social media marketing, content, and more. Read More
FOR  PRO  Members
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How-To Guide: Four Requisites for Agile Marketing Success
In this 36-page guide, you'll learn the four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion. Read More
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Advertisement  Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.
 
Survey Says
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CMO Survey: Which Emerging Technology Will Transform the Customer Experience?
By Ayaz Nanji
Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris. Read More
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My View
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Why Video Marketing's Popularity Is Great News for Writers
By Becky Brooks
The popularity of videos doesn't signal the end of the written word. In fact, writers have an advantage in a world that loves videos. Read More

event calendar

Jul 21
PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
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Aug 4
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