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MarketingProfs
Jul 27, 2015 Vol. 14, No. 143
In this issue
1. How-To: How Companies Engage Customers During New-Product Development
2. My View: The Hidden Power of IoT Data Can Help You Topple Your Competitors
3. PRO Seminar: How to Transition From Product Promoters to Trusted Advisers
4. Survey Says: The Most Trusted Channels for Branded Content
5. Infographic: How to Supercharge Your Marketing With Visual Storytelling
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How-To
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How Successful Companies Engage Customers During the New-Product Development Process
By Mark Chinn
Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process. Read More
FOR  PRO  Members
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Capturing Customers: How to Transition From Product Promoters to Trusted Advisers
In today's hyper-connected world, marketers need to change their approach to capturing and keeping buyer attention. You'll learn how to help your marketing make the transition from product-centered to thought leadership-centered, and how to establish yourself as a trusted adviser in your industry. Read More
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Survey Says
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The Most Trusted Channels for Branded Content
By Ayaz Nanji
Consumers say Facebook is the channel on which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group. Read More
Quick Take
How to Supercharge Your Marketing With Visual Storytelling [Infographic]
By Verónica Maria Jarski
People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling. Read More
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My View
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The Hidden Power of IoT Data Can Help You Topple Your Competitors
By Michael Ni
Every technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesn't favor the big players. Small businesses can use IoT data to their benefit. Read More

event calendar

Jul 28 FREE Seminar—Beyond Posts and Shares: How to Select the Right SMMS
Aug 4 FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
Aug 6 PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 13 PRO Seminar—SEO—How Customer Experience Impacts Search
Aug 14 Virtual Conference—Marketing Strategy & Planning: Like a Boss—FREE!
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $300

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