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Combine people's love of visuals and stories to multiply your content's reach and conversion, suggests Widen in the following infographic.

Social media posts with visuals deliver 180% greater engagement, and articles that contain images get 94% more views than articles without them, according to data cited by Widen.

To add more visuals, think beyond straight-up stock photos. Consider using infographics, memes, videos, standalone images, slide shows, and user-generated photos.

For example, "give your audience a behind-the-scenes peek," recommends Widen. "No need to be polished. Authenticity trumps perfect (i.e., 'unnatural') shots."

To get tips for adding visuals to your content and facts about the power of visual storytelling, tap or click on the infographic:

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


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