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In This Issue
+ How-To: Google's Knowledge Graph and SEO: Search Gets Smarter
+ Podcast: You Are Getting Lead Qualification Wrong: Dan McDade
+ PRO Take 10: Five Ways to Streamline Your Content Approval Process
+ Survey Says: At least 8 in 10 Online Users Engage in Social Media Globally
+ Quick Take: Make a Picture Worth a Thousand Conversions
+ My View: Are You in the Wrong Tribe? Five Ways to Find Out
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How-To Google's Knowledge Graph and SEO: Search Gets Smarter
By Karl Fendelander
With its recent Knowledge Graph update, Google entered the realm of semantic search, which changes the way a search engine "thinks" about a search term. So what does Knowledge Graph mean for us? Read More
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Podcast You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts [podcast]
By Matthew Grant
"Most companies are either under-qualifying or over-qualifying leads," says PointClear's Dan McDade in this episode. He goes on to explain what he means and offers a three-point solution to the problem. Read More
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PRO Take 10: Five Ways to Streamline Your Content Approval Process
In just 10 minutes, we'll reveal five simple ways to make your content approval process less painful and more effective—by fact-checking instead of simply "approving" content, using a simple template, and better organizing processes and strategies. Read More
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Advertisement  Today's B2B marketing is brave, bold, and boundless. Join us in Boston for B2B Forum 2012 and learn how to make B2B anything but boring. Lead gen, social, content, mobile, and more, we've got all the awesome advice you need. Oct. 4 – 5 (workshops Oct. 3). Register now to save $300 (or more).
Survey Says
At least 8 in 10 Online Users Engage in Social Media Globally: Forrester
Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to new update of Forrester's Global Social Media Adoption study. Read More
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Quick Take
Make a Picture Worth a Thousand Conversions
Websites are great for relaying lots of information—and that's a blessing and a curse. Businesses pack in as much they can, often paying the price in the form of lower website conversions. In the midst of the daily data barrage, using images can pay off big for you. Read More
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My View Are You in the Wrong Tribe? Five Ways to Find Out
By Helena Bouchez
We all are members of multiple "tribes"—family, spiritual, professional—offline and online. Joining the right tribe can result in access and support. Joining the wrong one, however, can result in significant consequences. Read More
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@danzarrella My Data Shows Email Popups Work and Don't Hurt https:////zarrel.la/KIB6Q5
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Forum Today's Question
By s_laviolette on 7/2/2012 at 12:14 PM
I'm creating a brand for my erotic chocolate shop. Should I include myself in the branding? Go To Question
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Jul 10
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Jul 10
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MarketingProfs University LIVE—B2B Lead Roundup save $200 with code ROUNDUP
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PRO Seminar—How to Hammer Your Brand Into the Minds of Your Consumers
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