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MarketingProfs
Jul 30, 2018 Vol. 17, No. 109
In this issue
1. How-To: The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly
2. Article: Creating Weekly SEO Reports Doesn't Have to Suck
3.  PRO  NEW Interactive Course: Social Media
4. Survey Says: How Job Candidates Evaluate Potential Employers
5. Infographic: The Ultimate Cheat Sheet for Writing Explainer Video Scripts
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How-To
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The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly
By Curtis Thornhill
To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey. Read More
Today's Sponsored Article
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Creating Weekly SEO Reports Doesn't Have to Suck
By Courtney McGhee
Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. Read More
FOR  PRO  Members
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NEW Interactive Course: Social Media
In this 90-minute program, you'll learn the six vital steps marketing teams should follow to create a social media strategy. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More
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Survey Says
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How Job Candidates Evaluate Potential Employers
By Ayaz Nanji
Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork. Read More
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AT-A-GLANCE
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The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]
By Laura Forer
Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens of tips on how to write a compelling video script. Read More

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