The report was based on data from a survey conducted in March and April, 2018 among 400 job candidates in the United States.
Some 63% of respondents say a reputation for poor work-life balance is among the most damaging factors to a potential employer's reputation, and 61% say excessive turnover is among the most damaging factors.
Some 68% of respondents say a competitive compensation package is among the most important factors that make a potential employer attractive, and 47% say an emphasis on work-life balance is among the most important factors.
Job candidates say the top sources they use to vet a potential employer are referrals from employees (59% use them), the company website (56%), and sites like Glassdoor (38%).
Some 64% of job candidates say they feel the interview process provides a fair amount to a lot about a potential employer's company culture.
About the research: The report was based on data from a survey conducted in March and April, 2018 among 400 job candidates in the United States.
Continue reading "How Job Candidates Evaluate Potential Employers" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Brand Management:
- What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast]
- The Benefits of Green B2B Branding
- Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]
- The Brands Americans Feel Most Intimately Connected to During COVID-19
- The 25 Most Valuable Global Brands in 2020