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In This Issue
+ How-To: Gatecrash the Olympics Marketing Season
+ PRO SmartTools: Blog Marketing Blueprint
+ Survey Says: What Are the Top Nonprofit US Brands?
+ Quick Take: Three Steps to Calculating B2B Social Media ROI
+ My View: Quick Tips for Developing Effective Lead-Qualification Criteria
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How-To How to Gatecrash the Olympics Marketing Season
By Rick Corteville
Only a few Games ago, trying to take promotional advantage of the Olympics if you weren't a sponsor was as difficult as teaching a Los Angeles Kings "fan" the meaning of icing. No more. Here's how you can "hack" your way in. Read More
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PRO SmartTools: Blog Marketing
This SmartTool gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Survey Says
What Are the Top Nonprofit US Brands?
The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according to the Harris Poll Non-Profit EquiTrend brand-equity tracking study of some 87 nonprofits. Read More
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Quick Take
Three Steps to Calculating B2B Social Media ROI
Countless B2B marketers have balked at the difficulty of calculating social media ROI. But if you understand social media analytics, and if you have access to the right data, an ROI calculation is three steps away. Read More
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My View Quick Tips for Developing Effective Lead-Qualification Criteria
By Ruth P. Stevens
The best way to develop qualification questions is to set the criteria in concert with your sales team—a couple of sales managers or a few top sales reps—but don't take everything they say as gospel. Read More
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Rishad Tobaccowala @Rishadt Declare your radicalness. A most excellent, thought provoking & action detailing post by @umairh https:////t.co/XNqoHWV7
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Forum Today's Question
By lisamay184 on 7/5/2012 at 8:37 AM
Looking for name for a mobile venture: hair, make-up services for bridal parties, proms, special occasions. Go To Question
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