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In This Issue
+ How-To: To Meet Tomorrow's Challenges, Get These People on Your Team
+ #SocialSkim: Twitter & Pinterest Acquisitions, Instagram's Bolt, More!
+ PRO Toolkit: Email Campaign Planner
+ Survey Says: Why Consumers Participate in Loyalty Programs
+ My View: Three Questions You Have to Ask Yourself About Your Social Brand
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Advertisement  Download the Global Email Survey Report to learn top email communication opportunities and challenges facing global marketers. This benchmark report revealed marketers need to re-evaluate their tools, approach, and processes in order to be successful with the expansion of global email marketing.
How-To To Meet Tomorrow's Marketing Challenges, You Need These People on Your Team Today
By Preeti Upadhyaya
How marketing and creative content is consumed is changing on a daily basis. To succeed, the marketing teams of the future will have to keep up with trends shaping how businesses market to their audiences. Read More
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PRO Toolkit: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Advertisement  Survey reveals new opportunities for marketers to increase the effectiveness of global email marketing. Download the benchmark report today to gain insights from over 570 global marketers that participated in the 2014 Global Email Marketing Survey.
Survey Says
Why Consumers Participate in Loyalty Programs
By Ayaz Nanji
Most US consumers (57%) join brand loyalty programs—both card-based and digital—to receive discounts on products and services, according to a recent report from Technology Advice. Read More
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Quick Take
#SocialSkim: Acquisitions by Twitter and Pinterest, Instagram's Bolt vs. Snapchat, Life After Like, More!
By Angela Natividad
The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is challenging Snapchat, and whether there’s life after the Like. Skim to stay attuned. Read More
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My View Three Questions You Have to Ask Yourself About Your Social Brand
By Lance Neuhauser
Trying to use social as a direct response channel or to drive one specific action leaves a lot of business intelligence value on the table. To really add value to your social brand, ask these three questions. Read More
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Aug 5
 FREE Seminar—The New Reality of Marketing and Selling to the B2B Buyer
Aug 7
 PRO Seminar—How Social, Content, and PR Combine for Marketing Success
Aug 8
 Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success FREE!
Aug 14
 PRO Seminar—Putting the User Back Into the User Experience
Aug 14
 MarketingProfs University—Search Marketing School
Aug 19
 FREE Seminar—Why 'Process' Isn't a Dirty Word—Five Tips to Get Back Time to Be Creative
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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