Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Most US consumers (57%) join brand loyalty programs—both card-based and digital—to receive discounts on products and services, according to a recent report from TechnologyAdvice.

The second most-cited reason for participation in loyalty programs (38% of survey respondents) is to earn benefits, such as points that can later be redeemed for rewards.

Earning VIP status is the distant third most-cited reason for participating in loyalty programs (4% of respondents), followed by social recognition rewards, such as FourSquare badges (0.8%).

Below, additional key findings from the report, which was based on data from a survey of 387 loyalty program users in the United States.

Digital vs. Card-Based Programs

Consumer preference is roughly split between fully digital programs (those that exist only as apps or Web programs) and card-based programs; 30% of consumers are undecided, or have no preference.

Mobile Apps

Some 59% of respondents say they would be more likely to join a loyalty program that offers a smartphone app.

Effectiveness

A large majority (82%) of respondents say they are "more likely" or "much more likely" to shop at stores that offer loyalty programs.

About the research: The report was based on data from a survey of 387 loyalty program users in the United States.

Sign up for free to read the full article. Continue reading "Why Consumers Participate in Loyalty Programs" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner