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MarketingProfs
Aug 15, 2016 Vol. 15, No. 158
In this issue
1. How-To: Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?
2. Survey Says: Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social
3.  PRO  NEW Seminar: Why 'Always Be Testing' Is Wrong for Your Business
4. My View: Why You Need a New Approach to Managing Data
5. Infographic: Go for the Email Gold With These Five Winning Strategies
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Advertisement  Have you registered for MarketingProfs B2B Marketing Forum yet? If not, the time is now. You have until August 31 to save $200 (PRO members save $300) with the Early Bird Rate. Join us this October as we build to last!
 
How-To
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Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?
By Trevor Testwuide
MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons. Read More
FOR  PRO  Members
Today's PRO Item
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NEW Seminar: Why 'Always Be Testing' Is Wrong for Your Business
We'll discuss why the "test everything" mentality is wrong and potentially dangerous for your company. We'll share why split-testing, one of the most used conversion-rate optimization tools, is not the be-all, end-all of optimization. We'll also cover when it's appropriate to test and when it's not. Read More
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Advertisement  Join us on August 23 for our free seminar, The #1 Method to Attract Customers: Refer-a-Friend. You'll learn everything you need to know to create a dominating refer-a-friend program. Register now.
 
Survey Says
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Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social Media
By Ayaz Nanji
Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone? Read More
Quick Take
Go for the Email Gold With These Five Winning Strategies [Infographic]
By Verónica Jarski
Win more business by using these medal-worthy email marketing strategies. Read More
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My View
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Why You Need a New Approach to Managing Data
By Adam Paulisick
Your data needs to stop being surrounded by some modeled dataset with an unknown collection method that isn't even fresh. Consider instead the following (more helpful) example of what would work better. Read More

event calendar

Aug 16
FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Aug 18
PRO Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Aug 23
FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Aug 30
FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 8
PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9
Virtual Conference—Marketer's Brunch & Learn | 5 online sessions FREE!
Oct 18-21
B2B Marketing Forum—Register by August 31 and save up to $300

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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