Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone?

To find out, Fractl partnered with BuzzSumo to analyze the 1 million most shared articles on social media between December 2015 and June 2016. The data set included 3 billion content shares across five networks (Facebook, Twitter, Google+, Pinterest, and LinkedIn) from third-party publishers such as BuzzFeed, BBC, and Vice.

Below, key findings from the report.

Platforms

Some 90% of social shares of popular articles occur on Facebook, the analysis found. Twitter ranks a distant second (6% of all shares), followed by LinkedIn (2.5%).

LinkedIn and Facebook are now used more for sharing articles than when a similar analysis was conducted in 2014; Twitter, Google+, and Pinterest are used less.

Sentiment

Some 69% of the most shared articles on social media have positive sentiment (as determined by MeaningCloud), 23% have negative sentiment, and 8% are neutral.

Almost all (98%) of the most shared articles on Pinterest are positive, whereas on Facebook there is more negative and neutral sentiment.

About the research: The report was based on an analysis of the 1 million most shared articles on social media between December 2015 and June 2016.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji