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Why 'Always Be Testing' Is Wrong for Your Business

Justin Rondeau
Jennifer Kelly
Thu, Aug 18, 2016, 12pm ET
60 minutes
This online marketing seminar received 4.5 star(s)

Conversion rate optimization (CRO) is one of the most used phrases in digital marketing today. Encompassing analysis, UX, design, split testing, and much more, CRO is often trivialized by minor (and sometimes senseless) page changes in the name of optimization. But in order to do it correctly you have to know what elements to test and what tools to use for the job.

In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.


Justin Rondeau is the director of optimization at DigitalMarketer, where he runs all of the optimization efforts and split tests. A top-rated speaker, Justin has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. He's run hundreds of tests for both B2B and B2C brands and analyzed 3,000+ tests across virtually every industry.

Who Should Attend?

Marketers and designers involved with web and landing page design, marketing testing, or who have an interest in optimization.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Identify pages that are worth optimizing
  • Apply best practices to campaigns and landing pages
  • Know which elements on your page you should change (and why)

Register Now!

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