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MarketingProfs
Aug 2, 2017 Vol. 16, No. 148
In this issue
1. How-To: Fast-Track Your Content Marketing: An Infallible Method for Speeding Up Program Adoption
2. Podcast: Special Delivery: Programmatic Direct Mail, With Dan Dunn, on Marketing Smarts
3.  PRO  How-To Guide: Build Your Content Marketing Dream Team
4. Survey Says: The 10 Brands US Consumers Feel Most Intimately Connected With
5. Infographic: Five Faces of the Gig Economy [Animated Infographic]
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How-To
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Fast-Track Your Content Marketing: An Infallible Method for Speeding Up Program Adoption
By Heather Rast
Indecision, internal squabbles, poor protocols, and fear of finishing and "shipping" can paralyze marketing initiatives. But your content program doesn't have to go down that rabbit hole. Here are tips for quickly instituting a content marketing program. Read More
Podcast
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Special Delivery: Dan Dunn of Paper Planes Discusses Programmatic Direct Mail on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Dan Dunn, founder of a programmatic direct mail company, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail. Read More
FOR  PRO  Members
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How-To Guide: Build Your Content Marketing Dream Team
In this 22-page guide, you'll learn which key hires you need to make to get your team started, what traits and skills to look for in those key hires, how to manage freelancers and a remote team of employees, and much more! Read More
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Survey Says
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The 10 Brands US Consumers Feel Most Intimately Connected With
By Ayaz Nanji
Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM. Read More
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AT-A-GLANCE
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Five Faces of the Gig Economy [Animated Infographic]
By Laura Forer
The world of freelancing has grown, and there's no longer one definition of what a freelancer is. Check out this infographic by LinkedIn ProFinder and Intuit to see five types of gig workers today. Which one is right for your business? Or which one are you? Read More

event calendar

Aug 3
Seminar—How to Create an Analytics Strategy That Ensures Success PRO
Aug 3
Online Course—Marketing Measurement & Analytics | 13 online classes
Aug 15
FREE Seminar—The Fast and the Frustrated: How to Get Your Content to Market Faster
Aug 17
Teach Me How—How to Create a Successful Podcast That Ensures Success PRO
Oct 3-6
B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

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