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MarketingProfs
Aug 21, 2015 Vol. 14, No. 162
In this issue
1. How-To: Harness the Power of Personas for Social Media Marketing
2. #SocialSkim: The Future of Payments May Be Selfies, Plus More Stories in This Week's Roundup
3.  PRO  [Online Toolkit] Optimize and Maintain Your Email List
4. My View: Five Mistakes to Avoid When Moving From PowerPoint to Online Reporting
5. Survey Says: How Parents Use Social Media
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Advertisement  New Research Study on Real-Time Marketing: Can real-time marketing propel revenue? According to a new data study across 200 marketing executives, it already is. Learn how large brands have made a large impact with social and real-time marketing. Download the Real-Time Marketing Report to learn more.
 
How-To
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Harness the Power of Personas for Social Media Marketing
By Keith Quesenberry
Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your social media content. Read More
FOR  PRO  Members
Today's PRO Item
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[Online Toolkit] Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Advertisement  Uncover the top strategies, challenges and results of today's marketing leaders and discover how real-time marketing is a significant driver of ROI. Learn How Real-Time Marketing is delivering real results by downloading this new data study today.
 
Survey Says
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How Parents Use Social Media
By Ayaz Nanji
Some 59% of parents in the US who use social media say they have come across useful information about parenting in the last 30 days on online social networks, according to a recent report the Pew Research Center. Read More
Quick Take
#SocialSkim: The Future of Payments May Be Selfies, Plus More Stories in This Week's Roundup
By Angela Natividad
Summer's winding down... time to amp up your social strategy. See how MasterCard is testing selfies as a payment option, how LinkedIn plans to take over office directories, how to win at livestreaming, and which brands get Reddit (and how they use it). Read More
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My View
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Five Mistakes to Avoid When Moving From PowerPoint to Online Reporting
By Rudy Nadilo
Avoid these five common mistakes when presenting data online. You'll better enable organizational stakeholders (including the right ones!) to interact with and then act upon the data presented. Read More

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Aug 25 FREE Seminar—10 Dos and Don'ts for Web Pages and Emails
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Sep 24 PRO Seminar—Smarketing: What It Is and Why You Need to Master It
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