MarketingProfs Today

Tuesday, August 22, 2023

📋 Table of Contents

1. Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)

2. Keys to Driving Webinar & Digital Event Registration sponsored webinar

3. Speed It Up: What Makes Customer Support Experiences Good

4. Does Marketing Leadership Value Team Training? MarketingProfs report

5. The Biggest Workplace Red Flags

6. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

7. Competitors Can't Touch This Content MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)
article
Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)
When the world gets chaotic, people turn to what feels safe and familiar. A trustworthy, familiar brand can be the bedrock that keeps your business stable. »
Keys to Driving Webinar & Digital Event Registration
sponsored webinar
Keys to Driving Webinar & Digital Event Registration
It's an art... AND it's science. And you can master both to avoid near-empty digital rooms for your webinars and online events. Learn best-practices from ON24 for increasing your audience from tens to thousands. Gather the masses and drive pipeline! »
Speed It Up: What Makes Customer Support Experiences Good
research
Speed It Up: What Makes Customer Support Experiences Good
People say the most important aspect of a good customer support experience is that the company respond quickly, according to recent research. Check out the study findings. »
Does Marketing Leadership Value Team Training?
MarketingProfs report
Does Marketing Leadership Value Team Training?
The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! »
The Biggest Workplace Red Flags
infographic
The Biggest Workplace Red Flags
Employees and job seekers say micromanagement is the biggest red flag in a workplace, according to a recent survey of workers conducted by Monster. Check out the infographic. »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
advertise with MarketingProfs
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

Competitors Can't Touch This Content
MarketingProfs Master Class for PRO Members
Put your content marketing in overdrive with unique content your audience won't find anywhere else! Michele Linn reveals how to create research surveys, promote your insights, and create compelling stories around your data. Stream "Using Research for Content and Thought Leadership" now—included with PRO membership!
Stand out with unique content
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan
Are you ready for the AI revolution? Join us for our special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers, including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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The State of In-Person B2B Events in 2023 »
10 Essential Tips for Successful Event Marketing »
News You Can Use
Updates from around the industry
Banzai Announces Launch of Certified Partner Program for B2B Agencies Business Wire
Peloton Announces Peloton for Business, Offering Full-Service Well-Being Solutions for B2B Clients PR Newswire
Digitalzone Secures Spot on the Inc. 5000 List for 2023 Business Wire
SOCi Debuts in AWS Marketplace PR Newswire
B2B Inventory Marketplace Ghost Reappears With $30M Series B to Expand Outside US TechCrunch
Recharge Enters Corporate Gifting Space With B2B Pilot Service PYMNTS
Upcoming Events
AUG
22
Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale
45-minute webinar | sponsored by Adobe
AUG
23
Putting Your GTM Plan Together
Session 4 of How to Build a Successful GTM Marketing Plan
AUG
24
Keys to Driving Webinar & Digital Event Registration
60-minute webinar | sponsored by ON24
AUG
31
Upgrade Your Content & Creative Production: How to Streamline Workflows and Automate Production
45-minute webinar | sponsored by Celtra
OCT
4-6
MarketingProfs B2B Forum
Join us live in Boston or online for over 50 insight-packed sessions, full-day workshops, and unforgettable activities
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