MarketingProfs Today: Influencers: How to Find Them, Mistakes to Avoid, Important Attributes; Also, Dirty Lead Data

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In this issue

1.	How-To: Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns
2.	Quick Take: Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)
3.	PRO On-Demand Seminar: Marketing to Today's Bionic Buyer
4.	Survey Says: The Most Important Attributes of Effective Online Influencers
5.	Infographic: Seven Reasons to Clean Up Your Dirty Lead Data

Join us on October 12 as we kick off our brand new High-Performance Content Marketing course – our best-selling course is back for 2017! A dozen content marketing wizards will teach you the insiders’ secrets to mastering content marketing. Enroll today and save $200 with code CONTENT17.

How-To

The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns

By Ismael El-Qudsi

As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success—i.e., relevancy and leads. And that's where social media micro-influencers come in. Read More

FOR PRO Members

On-Demand Seminar: Marketing to Today's Bionic Buyer

Today's buyers are like machines—with immediate access to the info they need. Learn how to reach them and which tools you need to become invincible. Get the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. Read More

When it comes to getting your content found, we shouldn't be talking about needles and haystacks. We should be talking about Chewbacca Mom and Pen Pineapple Apple Pen popularity. Learn to make your content stand out from the crowd with High-Performance Content Marketing. Save $200 when you use code CONTENT17!

Survey Says

The Most Important Attributes of Effective Online Influencers

By Ayaz Nanji

Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to research from IZEA. Read More

Quick Take

Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)

By Lilach Bullock

Social media influencer marketing is still a relatively new practice, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes. Read More

AT-A-GLANCE

Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]

By Laura Forer

How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see how dirty lead data could be hurting your bottom line and what to do about it. Read More

event calendar

Aug 22	FREE Seminar—10 Tips for Producing Compelling Customer Story Videos
Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3-6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

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