Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to research from IZEA.
The report was based on data from a survey conducted in 2016 of 1,000 consumers age 18-70 in the United States who use social media.
Some 67% of respondents say the credibility/believability of an influencer is highly important in making sponsored posts effective; and 64% say it is very important that the influencer seems to have actually tried the product/services incorporated into posts.
Less than half of consumers say an influencer's popularity/follower count makes sponsored posts more effective.
Take the first step (it's free).
You may also like:
- 2020 CMO Predictions From Marketing Influencers [Infographic]
- How Small Businesses Can Hit a Home Run This Holiday Shopping Season
- The Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)
- Customer Analytics and Data Privacy Laws: On a Collision Course?
- Three Marketing Mistakes That Are Costing E-Commerce Companies Revenue