B2B data decays at a rate of over 70% per year, according to the infgraphic, which means you could be referencing someone's old position or company when you contact that lead.
Furthermore, bad data means your lead scoring could be wrong, which makes it easy to lose sales opportunities. And, the infographic points out, many marketing automation price strcutures are based on the size of your database, so holding on to outdated data can cost you in fees as well.
The infographic closes with a reminder of the 1-10-100 rule: It costs $1 to verify a record as it comes in, $10 to clean it later, and $100 to do nothing. Even if those figures aren't exact, they paint a clear picture of how dirty data can be costing your brand.
To see all the reasons CRM Refresh suggests cleaning up your data, check out the infographic:
Continue reading "Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Email Marketing:
- How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
- Apple's Hide My Email: A New Reason to Accept Only Corporate Email Addresses
- Email Marketing Stats You Need to Know [Infographic]
- Building Your Email Newsletter Is a Marathon, Not a Sprint
- How to Create a Powerful Email Marketing Funnel [Infographic]