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MarketingProfs
Aug 6, 2018 Vol. 17, No. 111
In this issue
1. How-To: The Secret to ABM Success: Use Private Investigator Skills to Build a Winning Program
2. Article: How to Spot Authentic (and Fake) Instagram Influencers
3.  PRO  New Live Seminar: Facebook Advertising Tactics for the B2B Marketer
4. Survey Says: The State of Marketing Technology in 2018
5. Infographic: Facebook vs. Google: AdRank Auction Factors
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How-To
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The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning Program
By Debbie Qaqish
Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program. Read More
Today's Sponsored Article
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How to Spot Authentic (and Fake) Instagram Influencers
By Billy Bones
Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: Facebook Advertising Tactics for the B2B Marketer
Reserve your spot for this upcoming Teach Me How seminar to learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. Read More
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Advertisement  Your marketing deserves this. Register for Marketing Writing Bootcamp and get access to 13 on-demand sessions where you'll learn to be more engaging, chase away boring content, and refine your writing flow (plus, so much more!).
 
Survey Says
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The State of Marketing Technology in 2018
By Ayaz Nanji
In 2018, nearly two-thirds (65%) of companies have increased their marketing technology budgets from 2017 levels, according to recent research from Walker Sands. Read More
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AT-A-GLANCE
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Facebook vs. Google: AdRank Auction Factors [Infographic]
By Laura Forer
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids. Read More

event calendar

Aug 14
FREE Seminar—Identity Resolution for Personalization at Scale
Aug 23
Teach Me How—Facebook Advertising Tactics for the B2B Marketer PRO
Sep 14
Virtual Conference—Marketing Strategy
Nov 13-16
B2B Marketing Forum—Register by September 14 to save up to $200!

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