Facebook Advertising Tactics for the B2B Marketer
- Andrea Vahl
- Kerry O'Shea Gorgone
- Thu, Aug 23, 2018, 12pm ET
- 60 minutes
For some B2B marketers, Facebook ads can be a real challenge. How do you compete with puppy videos, inspirational quotes, and all the other content vying for your audience's attention? There is a way, one that relies on custom audiences, retargeting, and ad sequencing.
In this Teach Me How seminar, you'll learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. You'll walk away with the tools to implement targeted Facebook advertising campaigns that meet your goals and help you optimize future campaigns.
PRO members get free access to a related training course!
If you like this seminar, you're going to love our new interactive course on social media. Normally $199, it's free for PRO members. In this 90-minute program, you'll learn the six vital steps marketing teams should follow to create a social media strategy. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. GET STARTED »
Andrea Vahl is a social media consultant and speaker who co-authored Facebook Marketing All-in-One for Dummies. Previously, she was the community manager for Social Media Examiner and has appeared in top lists on Entrepreneur.com and Inc.com. Andrea performs stand-up comedy in her free time.
Who Should Attend?
Marketers who want to reach their target audiences using Facebook ads.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Choose and test the targeting that works for you
- Create the most effective custom audiences for your retargeting efforts
- Track your ads and analyze reports to pinpoint what's working
About Teach Me How Seminars
Teach Me How seminars are live, 60-minute webcasts with actionable takeaways. Not your typical seminar, these engaging events explain a topic in an entertaining virtual setting. When you register for this seminar, you'll also receive a step-by-step Action Plan to help you apply the concepts right away. PRO members get a special bonus: free access to a MarketingProfs interactive online course that relates to the seminar topic (a $199 value!). Other seminars tell you what you should do—ours teach you how.
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