In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands and chiefmartec.com.

The report was based on data from a survey of 300 marketers who work for firms in a wide range of different industries.

Some 48% of respondents say their company's marketing technology budget will have increased slightly in 2018, and 17% say their company's marketing technology budget will have increased greatly.

Only 5% of respondents say their company's marketing technology budget will have decreased this year.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji