In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands and chiefmartec.com.
The report was based on data from a survey of 300 marketers who work for firms in a wide range of different industries.
Some 48% of respondents say their company's marketing technology budget will have increased slightly in 2018, and 17% say their company's marketing technology budget will have increased greatly.
Only 5% of respondents say their company's marketing technology budget will have decreased this year.