Many businesses use Google AdWords as part of their advertising strategy, but many are still warming up to Facebook Ads. An infographic from Ice Cube Marketing compares the two platforms, which—perhaps not surprisingly—have some similarities.
For example, each is a bidding-style platform, and bids can be manual or automated. Moreover, both platforms consider relevance when displaying ads.
Facebook determines an ad's "estimated action rate," as well, which is the probability that the targeted audience will take action based on the optimization event that you select, such as conversions, app installs, and video views.
(For more about Facebook ads, check out this August 23 MarketingProfs seminar: Facebook Advertising Tactics for the B2B Marketer. And check out this infographic about Facebook, also by Ice Cube Marketing.)
To explore the ad auction factors for Google AdWords and Facebook Ads, check out the comparison in the following infographic. Just tap or click to see a larger version.
You may like these other MarketingProfs articles related to Advertising:
- Global Ad Spend Forecast for 2023: A Slowdown Ahead
- A Beginner's Guide to How Google Ads Work
- Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019
- Digital Ad Strategy 101: A Starting Point
- Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]
- The Impact of Reddit Ads [Infographic]