MarketingProfs Today: Training Marketers | Merchandising (for B2B, too) | Best Cities for Digital Jobs

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In this issue

1.	How-To: Theory vs. Practice: A New Approach to Marketing Education and Training
2.	Podcast: How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts
3.	PRO How-To Guide: How to Create the Ultimate Case Study
4.	Survey Says: The 15 Best Cities for Finding a Digital Marketing Job in 2017
5.	Infographic: What Are Transparent SSL and HTTPS? And Why Should You Care?

Join us on August 11 for our free Marketing Writing Virtual Conference to learn time-tested principles that can net you more engagement from your content—and make Google love you more.

How-To

Theory vs. Practice: A New Approach to Marketing Education and Training

By Jake Athey

Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any company or situation. Education has forever grappled with the the "theory vs. practice" problem. Here's how to balance the two approaches. Read More

Podcast

How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Branding and merchandising expert Andrea Syverson explains how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message. Read More

FOR PRO Members

How-To Guide: How to Create the Ultimate Case Study

In this 28-page guide, you’ll be given an 8-step plan for creating the ultimate case study—one that will meet your prospect’s needs as well as your goals. You'll learn how to determine the right goal for the results you want and the right subject to write about; you'll also get tips for spreading the word about your case study... and much more! Read More

MarketingProfs B2B Marketing Forum (the best B2B marketing conference on the planet) is right around the corner. Don’t suffer from FOMO another year. Get your ticket today.

Survey Says

The 15 Best Cities for Finding a Digital Marketing Job in 2017

By Ayaz Nanji

San Francisco is the best city in the United States for digital marketers seeking jobs, according to recent research from MarketPro. Read More

AT-A-GLANCE

What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic]

By Laura Forer

Unclear about what transparent SSL and HTTPS are, how they affect your e-commerce website, and why you should think about them before October this year? Check out this infographic for the details. Read More

event calendar

Aug 15	FREE Seminar—The Fast and the Frustrated: How to Get Your Content to Market Faster
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Aug 22	FREE Seminar—Webinar: 10 Tips for Producing Compelling Customer Story Videos
Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Oct 3-6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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