MarketingProfs Today: Boost Marketing Content | Qualities of Effective CMOs | Brand Loyalty

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In this issue

1.	How-To: Five Ways Your Own Employees Can Boost Your Marketing Content
2.	PRO Take 10: Four Ways to Increase Your Email Clickthrough Rates
3.	Survey Says: The Qualities of an Effective CMO
4.	Infographic: Is Brand Loyalty Dead?

Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.

How-To

Five Ways Your Own Employees Can Boost Your Marketing Content

By Monica Norton

Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing—even happy—to share content with their networks for free. Read More

FOR PRO Members

Take 10: Four Ways to Increase Your Email Clickthrough Rates

In just 10 minutes, you'll learn four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift those tactics give your campaigns. Read More

Northwestern's Online MS in Information Design & Strategy
Prepare for a range of lead communication roles by learning how to blend digital skills like information architecture and experience design with branding and messaging needs and translate data into compelling visual forms and narratives.

Survey Says

The Qualities of an Effective CMO

By Ayaz Nanji

Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO Survey. Read More

AT-A-GLANCE

Is Brand Loyalty Dead? [Infographic]

By Laura Forer

Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, which explores the history and future of customer loyalty to brands. Read More

event calendar

Sep 12	FREE Seminar—The Future of Content Experience
Sep 13	FREE Seminar—Use Your B2B Webinar as an Engagement Hub
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

Questions? Comments? Suggestions? Leads? Contact us:

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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