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Take 10: Four Ways to Increase Your Email Clickthrough Rates

Stephan Hovnanian
Fri, Jan 8, 2016
10 minutes

The goal of most email campaigns is to convince the recipient to take action by clicking through to your website or landing page. But getting the click isn't as easy as it once was, thanks to inbox algorithms, unattended subscriber lists, and other ways to find the information email once provided. In order to recapture the effectiveness of your email program, you need to optimize your campaigns to be as valuable and relevant to your subscribers as possible.

In just 10 minutes, we'll cover four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift they give your campaigns.


Stephan Hovnanian is the owner of Shovi Websites, a digital marketing firm whose strategies help businesses become more connected to their customers in today's short attention span economy. Stephan also wrote the Google+ Pro Tips ebook series, contributed a chapter about Google+ to the book Success Secrets of the Online Marketing Superstars, and has produced and/or participated in more than 100 live webcasts using Google Hangouts On Air.

Who Should Attend?

This Take 10 is perfect for marketers whose email campaigns have started to fall short of goals and email consultants looking for ways to add more value to their client relationships.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Create a testing spreadsheet to optimize your upcoming email campaigns
  • Identify what's working (and what needs work) in your emails
  • Implement tips to lift opens, clicks, and conversions

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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