In the first half of the twentieth century, a superior product was enough for consumers claim loyalty to a brand.
Today, marketers know it's not that easy. With more choice, a saturation of promotional material, and high customer expectations, creating—and maintaining—brand loyalty is a much taller order.
This new world of brand loyalty gives customers a voice, the infographic explains. For example, shoppers are no longer tied to companies, which gives newer brands an opportunity to enter the marketplace. It also motivates brands to listen and be innovative about products and services.
Take the first step (it's free).
You may also like:
- Five Reasons E-Commerce Businesses Should Consider Blockchain [Infographic]
- Four Considerations Before Investing in AI for Marketing
- Eight Growth-Marketing Lessons From WeWork's Rapid Rise (And Its Imminent Global Domination)
- How to Use Product-Market Fit to Drive Business Growth
- Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]