In the first half of the twentieth century, a superior product was enough for consumers claim loyalty to a brand.
Today, marketers know it's not that easy. With more choice, a saturation of promotional material, and high customer expectations, creating—and maintaining—brand loyalty is a much taller order.
This new world of brand loyalty gives customers a voice, the infographic explains. For example, shoppers are no longer tied to companies, which gives newer brands an opportunity to enter the marketplace. It also motivates brands to listen and be innovative about products and services.
The status quo doesn't survive in an environment where quality is constantly improving.
Brand loyalty has changed, and modern brands need to keep up. For more on how to do that, check out the infographic. Just tap or click to see a larger version.
Continue reading "Is Brand Loyalty Dead? [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- B2B Buyers Are Back: Three Ways Your Marketing Team Can Profit
- Five Reasons Marketing Orchestration, Powered by the Right Tech Stack, Is Critical to Your Strategy Execution
- Campaign Expansion in 2021 Requires B2B Marketing Agencies and PR Firms to Keep Pace With New Market Demands
- Best-Practices for Reaching and Marketing to the C-Suite Audience
- Three Ways to Optimize Your B2B Direct Marketing Program in 2021