In the first half of the twentieth century, a superior product was enough for consumers claim loyalty to a brand.
Today, marketers know it's not that easy. With more choice, a saturation of promotional material, and high customer expectations, creating—and maintaining—brand loyalty is a much taller order.
This new world of brand loyalty gives customers a voice, the infographic explains. For example, shoppers are no longer tied to companies, which gives newer brands an opportunity to enter the marketplace. It also motivates brands to listen and be innovative about products and services.
The status quo doesn't survive in an environment where quality is constantly improving.
Brand loyalty has changed, and modern brands need to keep up. For more on how to do that, check out the infographic. Just tap or click to see a larger version.
Continue reading "Is Brand Loyalty Dead? [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]
- How Senior Marketers Set Their Budgets
- Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success
- The Top Areas Where Martech Tools Could Be Improved
- The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]