The report was based on data from a survey conducted in July and August 2017 among 349 senior marketers (92% VP-level or higher) in the United States.
Some 16.5% of respondents rank being the voice of the customer as a quality/ability that makes a CMO most effective (participants were allowed to pick their top three choices).
Other qualities/abilities seen as being important include having an enterprisewide business mindset/understanding, being able to demonstrate the quantitative impact of marketing efforts, and playing a key role in company growth initiatives.
Most senior marketers say customers will prioritize superior product quality and excellent service in the next 12 months rather than low prices.
Some 34.7% of senior marketers are more optimistic about the US economy in 3Q17 compared with 2Q17; some 21.1% are less optimistic; and 44.2% have not changed their opinion.
About the research: The report was based on data from a survey conducted in July and August 2017 among 349 senior marketers (92% VP-level or higher) in the United States.
Continue reading "The Qualities of an Effective CMO" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Career Management:
- LinkedIn's Top Companies to Work for in 2022 [Infographic]
- The Top Challenges Women Face in Revenue-Generating Roles
- The Life of a Social Media Manager [Infographic]
- LinkedIn Data on Marketing Jobs: 'The Great Reshuffle' Is Real
- How Employers Can Foster a Stronger Culture and Reduce Burnout
- The State of B2B Marketing Training