Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO Survey.

The report was based on data from a survey conducted in July and August 2017 among 349 senior marketers (92% VP-level or higher) in the United States.

Some 16.5% of respondents rank being the voice of the customer as a quality/ability that makes a CMO most effective (participants were allowed to pick their top three choices).

Other qualities/abilities seen as being important include having an enterprisewide business mindset/understanding, being able to demonstrate the quantitative impact of marketing efforts, and playing a key role in company growth initiatives.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji