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| By C. Wise |
| If you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry.
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| Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze!
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| US Ad Spending Up 3.2% in First Half of 2011 |
| Total measured advertising expenditures reached $71.5 billion in the first six months of 2011, up 3.2% from the same period one year earlier. Spending growth eased slightly during the second quarter, reaching $36.5 billion, up 2.8% from a year earlier.
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By Matthew Snodgrass
As the newly minted marketing manager for MarketingProfs University, I thought it would be fitting to discuss our upcoming MPU course, Search Marketing School—and why it's such a big deal.
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