MarketingProfs University: What Marketers Should Know About Google
- Maile Ohye
- Anne Yastremski
- Thu., Sep. 15, 2011, 12pm ET (9am PT)
- 90 minutes
If you want your products and services to be found online, it goes without saying that you need to understand as much as possible about Google Search.
In this PRO seminar and kick-off to MarketingProfs University Search Marketing School, you'll learn the latest in Google Search and the evolving search landscape. Google's own Maile Ohye will review successful approaches—and, just as importantly, the pitfalls to avoid—when building a site that is truly helpful for searchers.
If you've never attended a PRO seminar, this is the perfect time to get a sneak peek into our most-popular PRO membership benefit. Why? Because we're opening up this seminar to everyone for FREE. If you're not yet a PRO member, simply register for this seminar and join us for the live broadcast (or view the recording on-demand after it airs).
Maile Ohye coordinates Google Webmaster Central outreach efforts as a senior developer programs engineer. She has also supported the Google Webmaster Help Group and served as a technical solutions engineer for the Google Search Appliance on the enterprise team at Google. Prior to Google, Maile was a systems integrator specializing in content management systems for companies including Centor Software, AT&T, and Sun Microsystems as well as the U.S. Postal Service and Office of the Secretary of Defense.
Who Should Attend?
This PRO seminar is for any marketer interested in the subject—but especially those who want to learn about MarketingProfs University. Participants will experience one class from a larger course. Come see what MPU is all about.
What Will You Learn?
- The latest Google Search features relevant to marketers
- How to build websites with Google Search in mind
- The most common Google Search-related mistakes Web marketers make
About MarketingProfs University
What Every Marketer Should Know About Google is not just a PRO seminar—it's the first class in our all-new MarketingProfs University Search Marketing School.
A 13-class course designed to help you be a better search marketer, this online learning experience covers the art and science of search marketing and is taught by experts like Rand Fishkin and Lee Odden. Search Marketing School broadcasts live September 15-30 (recordings available after that), and all registered students get $172 worth of free course extras. Register now for the complete course. PRO members save 40% on $595 MPU rack rate.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.