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In This Issue
+ How-To: Customer Advocacy and the New Purchase Funnel
+ Slide Show: Tripped Up by a Typo—Five Real-Life Examples
+ PRO: SmartTools—Fast Marketing Plan
+ Survey Says: Google Tops Search Market in August
+ Quick Take: How to Maintain Google-Style Business Innovation
+ My View: Shining Customer Service Amid the Storm
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Advertisement  Get your social marketing industry news fix with the Vitrue Social Marketing Minute video series on social marketing thought-leadership featuring marketers, community managers and experts in the industry. Click here to watch Intel's Ekaterina Walter give her thoughts on delivering consumer value.
How-To Customer Advocacy and the New Purchase Funnel
By Michael Brito
President Obama's 2008 presidential campaign was successful because he created and mobilized advocates. Brands can apply that winning strategy, too—if they invest in and drive customer advocacy programs. Read More
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Slideshow Tripped Up by a Typo: Five Real-Life Examples [Slide Show]
By Christian Gulliksen
It's bad enough when you notice a typo in a tweet. But what if a sloppy error ends up on a billboard, menu, or business sign? Here are five examples that make the case for fanatical proofreading. Read More
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PRO SmartTools: Fast Marketing Plan
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
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Advertisement  Retailers who included shipping deadlines in last year’s holiday emails saw a 22% increase in transaction performance. Join us, for our free webinar, to learn what makes this holiday season different, and what marketers should do to capitalize on emerging trends and behaviors. Register Now
Survey Says
Search Rankings: Google Grabs 64.8% in August
Google Sites led the US core search market in August 2011 with 64.8% of search queries conducted, followed by Yahoo Sites with 16.3% and Microsoft Sites with 14.7%. Read More
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Quick Take
Three Keys to Maintaining Google-Style Business Innovation
Ever wonder how a company like Google keeps things exciting and maintains innovation? Here are three lessons learned from Google that'll help you encourage and reward creativity at your company. Read More
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My View Neither by Snow Nor Rain: Shining Customer Service Amid the Storm
By Alan Belniak
My family and I were in the path of Hurricane Irene this year. Prior to the storm, we decided to get a few staples from our local grocery store. What happened next was nothing short of excellent customer service. Read More
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ReTweet This
@Ekaterina 20 ways to promote your Facebook fan page - https:////bit.ly/mQqaIW
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Forum Today's Question
By susanv 9/15/2011 at 12:03 PM
We have a strong marketing machine for lead generation, but I feel we can augment those efforts. Does telemarketing work in complex software sales? Go To Question
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Sep 15-30
MarketingProfs University LIVE—Search Marketing School
Sep 20
FREE Seminar—How to Create a Thought Leadership Platform sponsored by Eloqua
Sep 22
PRO Seminar—The State of the Thank You Economy with Gary Vaynerchuk
Sep 27
FREE Seminar—From Social Brand to Social Business sponsored by Vitrue
Sep 29
PRO Seminar—How to Respond to a Social Media Crisis with Jeremiah Owyang
Oct 14
Digital Marketing World—B2B Marketing free online conference
Mar 29-30
SocialTech 2012—Drive leads and sales Get notified when registration opens