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MarketingProfs
Sep 18, 2015 Vol. 14, No. 181
In this issue
1. How-To: Five Tips for Maintaining Branded Mobile App Engagement
2. #SocialSkim: Facebook's 100% Ad-View Policy, Plus More in This Week's Roundup
3.  PRO  Interactive Online Toolkit: Create High-Performance Landing Pages
4. My View: Predicting Revenue (and Marketing's Value) Through Lead Generation
5. Survey Says: Mobile Etiquette: When Is It OK to Use a Cellphone in Public?
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Advertisement  Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.
 
How-To
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Five Tips for Maintaining Branded Mobile App Engagement
By Dennis Mink
The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a handful tips for helping to maintain engagement for your branded app. Read More
FOR  PRO  Members
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Interactive Online Toolkit: Create High-Performance Landing Pages
This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  Online Master of Science in Information Design and Strategy from Northwestern University- learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.
 
Survey Says
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Mobile Etiquette: When Is It OK to Use a Cellphone in Public?
By Ayaz Nanji
Most Americans say it is OK to use cellphones on public transportation and while walking on the street, but not at restaurants, in theaters, and during worship services, according to a recent report from the Pew Research Center. Read More
Quick Take
#SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus More Stories in This Week's Roundup
By Angela Natividad
Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and how Snapchat plans to make money on a platform quirk. Skim to stay on top! Read More
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My View
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Predicting Revenue (and Marketing's Value) Through Lead Generation
By Anuj Agrawal
Marketing needs to stop obsessively measuring cost per lead and should instead focus on quantifying revenue per lead. Read More

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