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In This Issue
+ How-To: How to Build an Influencer Marketing Strategy
+ #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts...
+ PRO: [Online Toolkit] Optimize and Maintain Your Email List
+ Survey Says: Media Viewing Grows Thanks to Digital Video; TV Viewing Down
+ My View: Why Crowdfunding Is a Must-Have Marketing Tool for Brands
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How-To How to Build an Influencer Marketing Strategy
By Andrew Cravenho
By encouraging influential people—bloggers, thought leaders, journalists, experts, others—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors. Read More
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PRO [Online Toolkit] Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Survey Says
Media Viewing Grows Thanks to Digital Video, Even as TV Viewing Declines
By Ayaz Nanji
Digital video consumption has fueled an overall increase in Americans' media viewing over the past year, according to a recent report from Nielsen. Read More
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Quick Take
#SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!
By Angela Natividad
School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post popular, learn about Facebook's testing of self-destructing messages, and see the latest New York Fashion Week social stats. Skim to stay on top. Read More
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My View Why Crowdfunding Is a Must-Have Marketing Tool for Brands
By Richard Swart
Crowdfunding isn't just for small businesses any more. Even billion-dollar brands are now turning to crowdfunding for marketing opportunities. Read More
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Sep 23
FREE Seminar—Integrating Social for Cross-Channel Success
Sep 25
PRO Seminar—Relevance Is the Key to a Competitive Content Strategy
Sep 30
FREE Seminar—Marketing Automation: Starting, Switching, and Making It Sing
Oct 2
PRO Seminar—Capitalize on the Content Marketing Obsession
Oct 2
MarketingProfs University—Content Marketing Crash Course
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
Nov 14
Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
 
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