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MarketingProfs
Sep 27, 2017 Vol. 16, No. 187
In this issue
1. How-To: How to Avoid Disappointing Your Social Media Followers and Keep Them Happy & Loyal
2. Podcast: Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts
3.  PRO  NEW How-To Guide: The Marketer's Guide to Campaign Measurement, Tracking & Analysis
4. Survey Says: B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends
5. Infographic: Omnichannel Versus Multichannel Marketing: What's the Difference?
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Advertisement  Become an Interactive Marketing Master.
This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy.
 
How-To
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How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and Loyal
By Annaliese Henwood
A loyal base of followers is key to your marketing—to bring in steady website traffic and ensure positive word-of-mouth that helps your business gain traction. To avoid ruining your relationship with your social following, use these three strategies. Read More
Podcast
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Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Decision-science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow." Read More
FOR  PRO  Members
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NEW How-To Guide: The Marketer's Guide to Campaign Measurement, Tracking, and Analysis
In this 26-page guide, you'll learn how to prove the success of your campaign by understanding measurement, tracking, and analysis. Read More
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Advertisement  Demystifying Interactive Content.
There's a lot of buzz around interactive content, but also a lot of confusion about what it means and how it looks. This guide will clear up the confusion.
 
Survey Says
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B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends
By Ann Handley
Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level. Read More
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AT-A-GLANCE
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Omnichannel Versus Multichannel Marketing: What's the Difference? [Infographic]
By Laura Forer
Think "multichannel" and "omnichannel" marketing are the same thing? This infographic explains why they are not—and how they should complement each other to give customers the best overall experience. Read More

event calendar

Sep 26
FREE Seminar—Maximizing Return on Your Event Investment
Oct 3–6
B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12
Online Seminar—Create Your Content Architecture Blueprint PRO
Oct 12
Online Course—High-Performance Content Marketing | 12 online classes
Oct 13
Virtual Conference—Marketing Strategy | It's Big Picture Time
Oct 19
Teach Me How—How to Add Live Streaming Video to Your Marketing Mix PRO

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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