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MarketingProfs
Sep 8, 2015 Vol. 14, No. 173
In this issue
1. How-To: Six Simple yet Effective Ways to Make the Most Out of Twitter
2. My View: 5 Tips for Bringing Order to Your Creative Team—Without Wrecking Its Mojo
3.  PRO  Take 10: How to Name Your Brand
4. Survey Says: The Factors With the Most Impact on Google Search Rank in 2015
5. Infographic: How the World Uses Twitter
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Advertisement  How do top brands keep their audiences engaged with great content? This interactive eBook covers 5 effective engagement strategies used by companies like Apple and Coca-Cola that can help you drive results for your own content marketing program.
 
How-To
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Six Simple yet Effective Ways to Make the Most Out of Twitter
By Pooja Lohana
Instead of bringing in new leads, Twitter can become a huge chore. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here are six simple yet effective ways to do exactly that. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: How to Name Your Brand
In just 10 minutes, we'll cover how to choose a brand name that really resonates. You'll learn the four types of names and the elements that make them sticky, as well as how to evaluate your company and product names against the competition. Read More
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Advertisement  Discover the secret to audience engagement. Leading brands like Coca-Cola, Apple, and Always are using 5 key strategies to stay top-of-mind with their fans. Explore this interactive eBook to get the inside scoop.
 
Survey Says
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The Factors With the Most Impact on Google Search Rank in 2015
By Ayaz Nanji
Search engine optimization (SEO) experts say domain-level link authority features—such as the quality of links to a website and its overall PageRank—have the biggest positive impact on Google rankings, according to a recent report from Moz. Read More
Quick Take
How the World Uses Twitter [Infographic]
By Verónica Maria Jarski
Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe. Read More
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My View
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Five Quick Tips for Bringing Order to Your Creative Team--Without Wrecking Its Mojo
By Joe Staples
For some creatives, the business side of creative work can be a buzzkill. But without order, the work won't get done. Here are some tips for introducing order without squelching creativity. Read More

event calendar

Sep 9 FREE Seminar—Mobile Engagement Through Unadvertising
Sep 10 PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11 Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 17 PRO Seminar—How to Curate Content to Zoom Business Results
Oct 8 MarketingProfs University—Email Marketing Master Course
Oct 20–23 B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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Research Writer: Ayaz Nanji
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