Take 10: How to Name Your Brand
- Jeremy Miller
- Fri, Sep 4, 2015
- 10 minutes
Choosing a name is one the most challenging branding tasks. A great brand name sets the tone for your business, makes your products and services more memorable, desirable, and referable, and helps you connect with your customers. It can also make your brand sticky.
In just 10 minutes, we'll discuss how to choose a brand name that resonates with your customers. We'll walk you through the four types of names and the elements that make them sticky, as well as teach you how to evaluate your company and product names against the competition.
Jeremy Miller is a brand builder, keynote speaker, and president of Sticky Branding, a branding and business development consultancy. Jeremy helps companies stand out, drive sales, and grow sticky brands. He's also the author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand, a Globe and Mail Bestseller.
Who Should Attend?
This Take 10 is perfect for businesses that are focused on growing their brands.
What Will You Learn?
By the end of this Take 10, you'll be able to:
- Create a brand name that sticks
- Understand the four types of brand names and how they shape the customer experience
- Evaluate your brand name against your competition
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