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In This Issue
+ How-To: 26 Questions for Positioning Your Brand & Creating Your Brand Story
+ Podcast: Innovation in Marketing: Ford's Angie Kozleski
+ #SocialSkim: Gen Z, 2015's Digital Report, a Social SOTU, Catch-Up Tweets...
+ PRO Seminar With Alexis Ohanian: Make Something People Love
+ Survey Says: Top-Rated Email Marketing Platforms
+ Infographic: The Ultimate Social Network Cheat Sheet
+ My View: Top Mistake Even Some Brilliant Social Media Marketers Make
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How-To 26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)
By Ulli Appelbaum
How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and entrepreneurs have to answer. Read More
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Podcast Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Ford Motor Company's global marketing and digital communications manager discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media. Read More
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PRO Seminar: Make Something People Love (With Alexis Ohanian)
Alexis Ohanian shares lessons learned from co-founding reddit, the largest platform for online communities, and he explains how he built hipmunk in a crowded field and created Breadpig, a thriving community to support creatives in the age of crowdfunding—all with next to no marketing budget. Read More
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Advertisement  Looking for a surefire way to prove the value of your marketing campaigns? Not sure what metrics you need to show the boss? Check out Marketing Measurement & Analytics. You’ll learn you what data you need to collect and what to do with it once you've got it. Save $200 when you register using code MEASURE.
Survey Says
The Top-Rated Email Marketing Platforms
By Ayaz Nanji
Some 85% of marketers say their current email platform meets their needs, and 84% are likely to recommend the product they use to others, according to a recent report from G2 Crowd. Read More
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Quick Take
#SocialSkim: A Social SOTU, Catch-Up Tweets, Predictive Pinterest, Gen Z, 2015's Digital Report
By Angela Natividad
This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest kids on the block: Gen Z. Skim to stay ahead of the game. Read More
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My View The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make
By Peter Friedman
Your social media team put all its energy into designing a program, but just before launch someone realizes the team has committed this terrible (and common) mistake. Read More
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Jan 27
FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
Jan 29
PRO SeminarLeading a Culture of Innovation with Sir Ken Robinson
Feb 5
PRO SeminarHow to Integrate Your Brand's Story Into Your Marketing Arsenal
Feb 10
FREE Seminar—The Ultimate Guide to Growing Your Email List
Feb 12
MarketingProfs University—Marketing Measurement & Analytics
Feb 13
Virtual ConferenceSocial Media: Get found. Get likes. Get results. 3 online sessions—FREE!
Oct 20-23
B2B Marketing Forum 2015Save up to $1,000 through Jan. 31 Register Now
 
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