Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd.

The report was based on data from 720 in-depth reviews written by business and IT professionals on G2 Crowd's software review platform.

Beyond looking at just overall satisfaction in the report, G2 Crowd also ranked popular dedicated email programs (those with 15 or more reviews) for small business, mid-market, and enterprise market segments.

The rankings were based on two main factors: satisfaction (overall sentiment and happiness with particular features) and market presence (share of segment based on the number of reviews and company size/age/revenue/etc.).

Below, the email platform rankings from the report for each market segment.

Small Business (based on reviews from people at companies with 50 or fewer employees)

  • Highest customer satisfaction score: Maropost.
  • Leaders (high satisfaction, large market presence): dotmailer, MailChimp, iContact.
  • High Performers (high satisfaction, smaller market presence): Maropost, ExpressPigeon, Salesforce Marketing Cloud.

Mid-Market (51-1,000 employees)

  • Highest customer satisfaction score: MailChimp.
  • Leaders: MailChimp, Salesforce Marketing Cloud, Constant Contact.
  • High Performers: dotmailer.

Enterprise (1,001+ employees)

  • Highest customer satisfaction score: Salesforce Marketing Cloud.
  • Leaders: Salesforce Marketing Cloud, Oracle Responsys.
  • High Performers: dotmailer.

About the research: The report was based on data from 720 in-depth reviews written by business and IT professionals on G2 Crowd, a software review platform.

Sign up for free to read the full article. Continue reading "The Top-Rated Email Marketing Platforms" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.



image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

MarketingProfs Partner