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MarketingProfs
Nov 7, 2015 Vol. 4, No. 44
In this issue
1. How-To: How to Use 'Story-Selling' and Modular Content to Drive Sales
2. #SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More in This Week's Roundup
3. Podcast: How to Become a Thought Leader (and Why): Mitchell Levy on Marketing Smarts
4.  PRO  NEW Seminar: Empower Your Employees to Be Brand Advocates
5. Survey Says: The 10 Most Memorable Brand Logos
6. My View: Five Quick Tips for Thinking Like a Marketing Revolutionary
7. Infographic: The Cold, Hard Truth About Employee Engagement
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Advertisement  Join us on November 17 for Content Marketing in 2016: Four Critical Questions to Ask While You're Planning [free seminar]. You'll discover the four critical questions your content marketing team must ask—and answer—to develop an effective 2016 content strategy.
 
How-To
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How to Use 'Story-Selling' and Modular Content to Drive Sales
By Melissa Andrews
Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the two sides can play well together—with great results. Read More
Podcast
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How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort! Read More
FOR  PRO  Members
Today's PRO Item
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NEW PRO Seminar: Empower Your Employees to Be Brand Advocates
You'll learn how to find enthusiastic brand advocates among your employees. You'll also get examples of companies with employee brand advocacy programs that have made a strong impact on increasing customer trust, awareness, and even overall revenue. Read More
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Advertisement  Join us on November 18 for Virtual Event Environments: Implement & Succeed with Next Generation Online Venues. You'll learn how you can leverage these environments to repurpose and expand the reach of your marketing assets. Register today.
 
Survey Says
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The 10 Most Memorable Brand Logos
By Ayaz Nanji
Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. Read More
Quick Take
#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's Roundup
By Angela Natividad
How Facebook is planning for its next billion users with a new ad product. Also this week: Pinterest Shop, the perfect Instagram ad, and how Insta plans to take on Snapchat with its own take on Live Stories. Read More
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My View
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Five Quick Tips for Thinking Like a Marketing Revolutionary
By Dan Gregory, Kieran Flanagan
We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it. Read More

event calendar

Nov 10
FREE Seminar—Innovative Strategies for Mobile Engagement
Nov 12
PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13
Virtual Conference—Mobile Marketing | 3 online sessions FREE!
Nov 17
FREE Seminar—Content Marketing in 2016
Nov 19
PRO Seminar—Build, Design, and Deliver Compelling Presentations

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