Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale.

The report was based on data from a survey of 3,000 people in the United States and United Kingdom. Respondents were shown the logos of 100 top global brands, then asked to name and describe the ones they found most memorable.

Nike is the most memorable of the logos examined (16% of respondents cited it), followed by Apple (15.6%), McDonald's (11.1%), and Coca-Cola (9.7%):

There was some variation in the answers of US and UK respondents; however, the top four memorable logos were the same, though in a different order:

Consumers are more likely to ascribe positive attributes such as trust, respect, and reliability to logos they are familiar with.

In contrast, consumers are more likely to ascribe negative attributes such as pretentiousness, tackiness, and being boring to logos they are unfamiliar with:

About the report: The report was based on data from a survey of 3,000 people in the United States and United Kingdom.

Continue reading "The 10 Most Memorable Brand Logos" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Brand Management Resources

You may like these other MarketingProfs resources related to Brand Management.

Developing Brand Image: Chatbots Are B2B Marketers' Secret Weapon

B2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition.

The 10 'Simplest' Brands in the World

Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale.

Brand Voice in 2021: More Important and More Difficult [Infographic]

Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.

The Industries Americans Say Are Least Trustworthy

Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council.

The 25 Most Valuable Global Brands in 2021

Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand.

The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]

Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values.