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In This Issue
+ How-To: Five Tips for Effective 'Emotional Branding'
+ Podcast: Mainframes to Millennials: B2B Marketer of the Year Deon Newman
+ #SocialSkim: Grumpy Cat's Film Debut, Elections on Social, Movember Brands
+ PRO Take 10: Simple Tweaks to Attract More On-the-Go Mobile Users
+ Survey Says: The Most Effective B2B Lead Generation Tactics
+ Infographic: B2B Content Marketing Trends for 2015
+ My View: Why Your Company Needs to Offer a Unified Brand Experience
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How-To Five Tips for Effective 'Emotional Branding'
By Jeannette de Beauvoir
As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling is what emotional branding is about. Read More
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Podcast Bringing the Mainframe to Millennials: B2B Marketer of the Year Newman Talks to Marketing Smarts
By Kerry O'Shea Gorgone
IBM's vice-president of marketing for System z and recipient of the B2B Marketer of the Year Award at the MarketingProfs Bright Bulb Awards shares what made IBM's Mainframe50 campaign a huge success. Read More
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PRO Take 10: Simple Tweaks to Attract More On-the-Go Mobile Users
In just 10 minutes, you'll learn design tips to optimize your mobile site and emails, and what statistics can help you create a satisfying mobile experience for your on-the-go customer. With these simple tweaks, your mobile site can be used quickly and efficiently, and will keep your customers coming back. Read More
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Survey Says
The Most Effective B2B Lead Generation Tactics
By Ayaz Nanji
B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice. Read More
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Quick Take
#SocialSkim: Grumpy Cat's Film Debut, Elections on Social, Brands on Movember, More!
By Angela Natividad
How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter? And can memes make it on the big screen? Skim for the answers to these burning social questions! Read More
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My View Why Your Company Needs to Offer a Unified Brand Experience
By Jason Cieslak
Want loyal and passionate customers? Develop a great brand experience. It's a lot of work but worth the rewards. Read More
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Nov 12
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 FREE Seminar—Why Events are the Best B2B Marketing Channel in the World
Nov 20
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