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What does the next year hold for B2B content marketing?

The following Uberflip infographic offers a glimpse at B2B content marketing's future.

The infographic is based on MarketingProfs' and Content Marketing Institute's B2B Content Marketing Benchmarks, Budgets, and Trends—North America report.

A whopping "70% of content marketers are creating more content than they did one year," states the report. Unfortunately, only 21% say they are successful at tracking ROI.

The top five organizational goals for B2B content marketing are brand awareness (84%), lead generation (83%), engagement (81%), sales (75%), and lead nurturing (74%).

To find out more about B2B content marketing trends, check out the following infographic. (You can also read the full report from MarketingProfs and the Content Marketing Institute.)

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


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