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In This Issue
+ How-To: Six Content Marketing Myths—Busted
+ Podcast: Brand Communities Are the Future of Marketing: Livefyre's Kretchmer
+ #SocialSkim: Truth About Facebook Reach, a Hashtag Primer, YouTube at 10
+ PRO How-To Guide: Email Essentials: The Keys to Increasing Open Rates
+ Survey Says: How the Big 4 Social Platforms Differ: Members vs. Visitors
+ Infographic: 12 Secrets of the Human Brain to Use in Your Marketing
+ My View: This Is the Secret to Great B2B Content
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How-To Six Content Marketing Myths—Busted
By Sandra Stewart
B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths. Read More
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Podcast Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts
By Kerry O'Shea Gorgone
Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015. Read More
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PRO How-To Guide: Email Essentials: The Keys to Increasing Open Rates
This 24-page guide discusses email open rates, industry averages, and ways to maximize your data accuracy. You'll delve into six key factors that have an impact on email opens—and discover tips for improving your efforts in each of those six areas. Read More
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Advertisement  LAST CHANCE TO SAVE! Looking for a surefire way to prove the value of your marketing campaigns? Not sure what metrics you need to show the boss? Check out Marketing Measurement & Analytics. You’ll learn you what data you need to collect and what to do with it once you've got it. Save $200 when you register using code MEASURE.
Survey Says
How the Big 4 Social Platforms Differ: Members vs. Visitors
By Ayaz Nanji
Facebook has the most global members of any social network, but YouTube has the most monthly visitors, according to a recent report from Global Web Index. Read More
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Quick Take
#SocialSkim: The Truth About Facebook Reach, a Hashtag Primer, YouTube Turns 10, More!
By Angela Natividad
Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different networks, Twitter benchmarks for the new year, and a site that brings together all the trends you'll ever need to navigate Tumblr. Skim to stay up to speed. Read More
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My View This Is the Secret to Great B2B Content
By Andrew Bredenkamp
Tone of voice isn't about what you say—but how you say it. Here's a look at the huge benefits of getting your company's tone of voice right. Read More
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Feb 24
 FREE Seminar—Hero Quest: A Journey Into Brand Storytelling Done Right
Feb 26
 PRO Seminar—Brain Science and Web Marketing
Mar 5
 PRO Seminar—Tune In to the Voice of the Competitor
Mar 13
 Virtual Conference—Content Marketing for Consumer Brands 3 online sessions—FREE!
Apr 9
 MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Oct 20-23
 B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now
 
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