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In This Issue
+ How-To: Seven Email Innovations to Bring Context to Your Campaigns
+ Podcast: True Blue Customer Devotion: JetBlue's Marty St. George
+ #SocialSkim: The Oscars' Social Brand, Instagram Analytics, FB Video Ad Tips
+ PRO Seminar: Brain Science and Web Marketing
+ Survey Says: B2B Inbound Marketing: Top Tactics, Goals, and Challenges
+ Infographic: How to Build Customers' Trust and Boost Online Sales
+ My View: Six Predictions About Big Data and Marketing in 2015
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Advertisement  Looking at developing a mobile app as a part of your mobile strategy? Download Selecting Mobile Development Companies to get started. You don't want to get stuck with the wrong development team, taking up valuable time and rendering your app worthless, do you? Get this free guide today.
How-To Seven Email Innovations to Bring Context to Your Campaigns
By Catherine Magoffin
Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email. Read More
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Podcast True Blue Customer Devotion: JetBlue's Marty St. George on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
JetBlue's executive vice-president of commercial and planning, Marty St. George, shares the secrets to the airline's success in using social media for customer service. Read More
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PRO Seminar: Brain Science and Web Marketing
We'll reveal the secrets of marketing masters, providing you insight into the relationship between the brain, behavior, and marketing on the Web. We'll share research, case studies, and specific neuromarketing tactics that you can use to better connect with your customers. Read More
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Survey Says
B2B Inbound Marketing: Top Tactics, Goals, and Challenges
By Ayaz Nanji
Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2. Read More
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Quick Take
#SocialSkim: Socially Best Brand at the Oscars, Instagram Analytics, Facebook Video Ad Tips, More!
By Angela Natividad
Get the latest this week—including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new Pinterest ad unit, and follower analytics for Instagram. Skim to win the day. Read More
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My View Six Predictions About Big Data and Marketing in 2015
By David Steinberg
Big Data is booming in popularity among marketers and advertisers. How will it continue to grow in 2015? Read More
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Mar 5
 PRO Seminar—Tune In to the Voice of the Competitor
Mar 10
 FREE Seminar—Is Your Database Delivering?
Mar 13
 Virtual Conference—Content Marketing for Consumer Brands 3 online sessions—FREE!
Mar 17
 FREE Seminar—The State of B2B Marketing Data 2015
Mar 19
 PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Apr 9
 MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Oct 20-23
 B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now
 
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