MarketingProfs This Week

Saturday, March 27, 2021

📋 Table of Contents

1/ Account-Based Marketing: A Key B2B Marketing Strategy

2/ How to Create Better Content by Conducting Better Interviews

3/ 10 Tips for Boosting Employee Engagement and Creating a Happy Workplace

4/ Rejuvenate Your Marketing This April 7-8 B2B Forum

5/ The Case for Community-Based Marketing in 2021

6/ 11 Home Office Decor Ideas to Improve Productivity

7/ Technology Content Marketers' Priorities

8/ Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn

9/ A Love Letter to the C-Suite (In a Language They Understand) MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Account-Based Marketing: A Key B2B Marketing Strategy
MarketingProfs article
Account-Based Marketing: A Key B2B Marketing Strategy
Account-based marketing is a major trend in B2B marketing. Many marketers have secured funds for it in their 2021 budgets. But what does ABM actually mean, and what is it good for? Find out here. »
How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts
podcast
How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content. Read more and listen in on this insightful conversation. »
10 Tips for Boosting Employee Engagement and Creating a Happy Workplace
MarketingProfs article
10 Tips for Boosting Employee Engagement and Creating a Happy Workplace
Happy and engaged employees are more creative, innovative, and dedicated than their unhappy counterparts. They're also more likely to stick around long-term. Here are 10 things you can do to keep them engaged. »
MarketingProfs B2B Forum
Rejuvenate Your Marketing This April 7-8
Could you and your marketing use a little pick-me-up? Join us for B2B Forum for two days of inspiration and insights guaranteed to give you the creative boost you're looking for. Register today. »
The Case for Community-Based Marketing in 2021
MarketingProfs article
The Case for Community-Based Marketing in 2021
Communities are, by definition, places with shared connections. Community-based marketing makes use of those connections to advance your marketing efforts. Here's how to make CBM part of your strategy in 2021. »
11 Home Office Decor Ideas to Improve Productivity
infographic
11 Home Office Decor Ideas to Improve Productivity
A good home office setup can boost efficiency and promote problem solving. So, how should you decorate? Check out the infographic. »
Technology Content Marketers' Priorities
research
Technology Content Marketers' Priorities
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute. Check out findings from this study. »
Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
MarketingProfs article
Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
For many, the threat of an economic crisis inspires fear and uncertainty. But strategic, smart wins can still happen if you reframe your messaging and shift your focus. Here are four tactics to use. »
A Love Letter to the C-Suite (In a Language They Understand)
MarketingProfs Master Class
To be truly effective as a marketer today—to get a seat at the decision-making table—you need to tie your marketing efforts to revenue and business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11.
Learn to love the numbers.
Afoot in the Neighborhood
MarketingProfs community goings-on
Less than two weeks away! MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
Could your friends or colleagues benefit from the informative how-to marketing articles, webinars, research, infographics, and other marketing resources you take advantage of at MarketingProfs? Help out your colleagues: Let them know that they can sign up to this newsletter for great advice, tips, and tactics. Use your personal referral link at the bottom of this newsletter (see the big blue box). And check out what's in it for you!
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help.
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News You Can Use
Updates from around the industry
InfluencerActive Launches the World's First Business-to-Business Influencer Marketplace Yahoo Finance
GrowGeneration Acquires Agron.io B2B Integrated Platform The Street
After Its Near-Death Experience, AR Pioneer Blippar Is Back With $5M in Funding and a B2B Model TechCrunch
Grovara Raises $5.5 Million Seed Round to Transform Global Commerce With First B2B Global Marketplace for US Healthy Brands Yahoo Finance
Globality, Aquanima Team on AI-Based B2B Procurement PYMNTS
8Greens Partners With 3PL Provider OceanX to Scale DTC, Amazon, and B2B Fulfillment Yahoo Finance
GrowGeneration Acquires Agron.io B2B Integrated Platform The Street
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