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How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?

Semrush analyzed the mobile and desktop results for the top 50,000 keywords by search volume in its US database.

The researchers found a number of key differences. For example, organic video and image results are more likely to appear on mobile SERPs, whereas Featured Snippets and paid Google Ads are more likely to appear on desktop SERPs.

An infographic (below) lists the differences and similarities between mobile and desktop SERPs.

Check out the infographic:

Differences between mobile and desktop search engine results pages (SERPs) infographic 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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